There’s no escaping Taylor Swift at the American Music Awards, either. The 32-year-old snags six awards at once, continuing her fall on a high.
At the moment, almost no superlative should suffice for Taylor Swift’s flight. If a week ago she already won four awards at the MTV Europe Music Awards, this Sunday there were six, with six nominations. Among other things, the prize for the best artist. This means that the musician from the US state of Pennsylvania has already won 40 American Music Awards. In second place is a certain Michael Jackson with 26 trophies.
The spiral of success really started to turn in October. His new album “Midnights” got more streams on Spotify on the first day than any previous album. And a week later, their songs, led by the catchy tune “Anti-Hero,” went straight into the top 10 on the US Billboard charts. That’s a record, too.
Success does not come by chance. In her 16-year career, the singer has developed on several levels. At first she was still a country musician and then pop, but now she mixes both styles of music with other stylistic elements. In addition, there is excellent songwriting and a good marketing strategy, as SRF music editor Tamara Steffen says. “She sings about her own mistakes, about the problems in her life. All the things that normal people can understand too. »
In general, Swift is very close to people: on Tiktok she likes to show off with her cat or joke around with her colleague Selena Gomez. A strategy that works perfectly. According to the American magazine Forbes, she has accumulated a fortune of 540 million francs. It is likely that she will be added more soon. “If you’ve experienced that and still feel so grounded, you’ve done something right,” says Tamara Steffen.
If you’ve experienced that and still feel grounded, you’ve done something right.
So there’s no end in sight to Swift’s flight just yet. Because the Grammys are coming up in February, which together with the AMA’s are the most important music awards in the USA.